Money Wise is a financial services business that provides independent financial advice to individuals, families, businesses, trustees and deputies. The task was to rebrand the business and produce subsequent marketing materials. In a market sector that had recently come under extreme pressure and was tarnished with a bad reputation I wanted to reflect the true ethos of the business that would hopefully instil trust in potential customers. With some genuine core values I was able to focus on the people that made the business successful and their beliefs in doing the same for their clients.
